Halloween is over, and as far as American retailers are concerned that means that the holiday season is well and truly upon us. You can expect to see Christmas-themed advertisements on television and in print for the next two months. And if you’re part of a Los Angeles web marketing firm or you are interested in the work of such a firm, you’ll also see references to the holidays in the context of web marketing advice.
The first example of this that I spotted was published at Inc.com, in an article suggesting the use of e-mail marketing to “beat your competitors this holiday season.” The article includes 10 useful and remarkably diverse pieces of advice, and it is well worth reading or forwarding to your local web marketing company.
Perhaps the most important item in that list is the warning to avoid being condemned to the spam folder. However, it is difficult to guard against that danger if you do not have the comprehensive know-how of a seasoned Los Angeles web marketing company. Consumers will be bombarded with marketing e-mails and social media advertisements over the next two months, and it will require a concerted effort on the part of your local web marketing company to prevent your communications from being lost within the crowd.
In other words, while the Inc.com advice about e-mail marketing is useful, your best chances of marketing success will come from relying on a local web marketing firm that can engage your consumers effectively and simultaneously, through e-mail, social media, SEO, and pay per click advertising.