Entrepreneur ran an article two weeks ago in which a contributing online marketing expert gave an that he recommends people invest in for the success of various aspects of their marketing campaigns. It serves as a useful introduction to those tools, although the list is by no means comprehensive, and actually calls for an inexperienced online marketer to do additional research and explore additional options.
More to the point though, articles like that one should probably not be directed at inexperienced marketers. The trouble is that the Entrepreneur author did not direct his commentary specifically at a or anyone else who could be reasonably expected to check his work. Rather, he presented his recommendations as being equally viable for everybody.
To his credit, the seven listed tools may indeed be equally effective in the hands of any local internet marketing company or an individual entrepreneur with a limited background in online marketing. But it is only an experienced internet marketing company that will be able to tell you when to use those tools and when to avoid them, when to use other alternatives and when to perform tasks manually in order to retain better consumer engagement.
There are always caveats to consider when adopting a tool and putting your faith in it to perform marketing tasks for you. But no set of remote tools can manage your online marketing campaign for you; only a local internet marketing company can do that. And because it tends to have more tools at their disposal – and more knowledge of those tools – than any single article, a local internet marketing company is the best investment you can make in your marketing strategy.