If you’re not sure what “drip marketing” is, Cleverism has published a well-written and thorough explanation, complete with a list of key benefits, best practices, and different means by which this type of marketing can be implemented. It is well worth reading the entire article if this is a topic of interest to you. Or you could just talk to your local web marketing company about it.
If you do click over to the full article, one thing you might be struck by is the way in which this sort of direct marketing approach is presently capable of benefiting from the integration of traditional web marketing services and the more specific services of a local social media company.
Drip marketing is often still carried out via e-mail, or through even less modern platforms like cold calling and brochure distribution. But it is plain to see how the growing prevalence of social media might allow a Los Angeles web marketing company to reach out clients and consumers in the local area through a platform that is both highly visible and non-intrusive.
The key concept behind drip marketing is that certain leads, for certain businesses, prefer to make decisions after being exposed to small doses of company information over a long period of time. Social media lends itself very well to this project, provided that you have employed the services of a local social media company that is capable of keeping tabs on your best sales leads and keeping them engaged with your product or services throughout the long process of drip marketing.