One of the major challenges of search engine optimization involves dealing with the vagaries of the industry, or the situations in which best practices are not absolutely clear cut. This is also part of the reason why a site owner…
If your web marketing campaign involves multiple different localities, it’s important for you to carefully consider whether it’s better for you to try to integrate all relevant keywords and strategies onto one site, or whether to create a separate web…
The Next Scoop recently published an article on the important interplay between search engine optimization and audience insights, or analysis of the needs and behaviors of those who are visiting your site. The relationship between these things can hardly be…
On Wednesday, Mass Central published an article on the difference between mobile and desktop SEO. I’ve previously talked about the need for optimizing one’s website for mobile users, and I’ve pointed out that different businesses might have to give precedence…
A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe,…
The fashion designer Lauren Conrad received widespread press on Tuesday when it was announced that her lifestyle and fashion blog had banned a number of words that she identified as contributing to body-shaming. These include “thin,” “slim,” and “skinny.” It’s…
Business 2 Community has once again posted a helpful article featuring tips for Search Engine Optimization. But this latest list is of particular interest to Pink Shark Marketing because of our special emphasis on working a local SEO company. …
A new article at Business 2 Community focuses on the by now well-known concept that search engine optimization is virtually synonymous with good content. The author points out that this has been emphasized already by other leading sources including the…
Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we…