In today’s digital world, email is king. Due to its affordability and high ROI, email is the preferred marketing strategy of most businesses. That being said, cost-effectiveness and ROI means nothing if your customers don’t actually open your emails.
Around 269 billion emails were sent and received in 2017. Since users receive countless emails day in and day out, they can get tired of it. They will most likely not open your email unless you hook them into doing so.
If you want your customers to open your emails and boost your open rates in the process, you have to make your emails stand out. One of the best things you can do to achieve this is to write subject lines that make it irresistible for your customers to open your emails.
Seems so simple, doesn’t it? The subject line is one of the most critical components of an email, but more often than not, marketers leave it as an afterthought. They don’t put much effort into writing better subject lines.
This leads to boring and generic subject lines that don’t grab the attention of the person reading it, so they don’t even bother opening the email. People spend just one or two seconds deciding whether or not to open an email, so you have only that amount of time to attract your customer.
A great way to create attention-grabbing subject lines is by using language that incentivize your customers into opening your emails. Use phrases like “on sale now”, “brand new”, or “% off selected”.
Another tactic is to keep your subject lines short and sweet. 59% of all email opens occur on mobile, so you need to ensure that your email’s subject line still displays correctly on mobile devices. To do that, it’s best to make your subject line three to five words and 17 to 24 characters long.
Want to read more? Here’s a detailed infographic of seven data-backed ways to write email subject lines to boost your open rates.