With the ability to turn on and off the flow of potential customers, digital advertising allows for immediate exposure to a highly targeted audience. Digital advertising gives businesses the ability to target customers based on numerous data points as well as demographics.
Local search example: A local barbershop can target people searching for “barbershop” who are searching from within a certain mile radius of the location and direct the potential customer to a specific page or offer.
E-commerce search example: A cosmetic company selling various product lines can show up in the Google Shopping Cart with images to people searching directly for the product or product category.
Local social media example: A local barbershop can target Men between the ages of 18-35 who have watched a video the local barbershop promoted the week before on Facebook.
E-commerce social media example: A cosmetic company can target Women between the ages of 18-25 who are interested in beauty, live in the United States, are online shoppers, live in or near Los Angeles, New York City, and San Francisco, and have visited more than 3 pages of the cosmetic company’s website in the past 60 days.