Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends in their industry and try to stay ahead of the changes that may affect their work in the year to come. In fact, doing so is essential to effective client services.

As with most other industries, Los Angeles web marketing strives to be on the cutting edge of modern culture, and to leverage a forward-thinking outlook for better business results. If you are doing business with a Los Angeles web marketing firm, the New Year should give you a special incentive to make sure that your service providers are living up to this reputation and that they are prepared to help you leap-frog your competition with regard to 2018 marketing trends.

Some things that clients and Los Angeles web marketing professionals might discuss in the days ahead include app development, targeting of non-visual interfaces like Alexa and Google Home, and the continued growth and prevalence of influencer networks. Of course, these are only a few of the trends that web marketing professionals are anticipating for 2018. A simple web search will no doubt turn up a wealth of speculation on this topic, and you can feel free to add your own in the comments below.