To address these challenges, Pink Shark Marketing implemented a comprehensive strategy encompassing Google Ads, SEO, and call tracking:
Google Ads Campaign Optimization: Tailored ad campaigns were launched targeting specific demographics and services offered by Skinpeccable, with continuous monitoring and optimization to improve performance.
Advanced SEO Techniques: Focused on getting Skinpeccable to rank on the first page for multiple relevant keywords across both locations. This involved on-page optimization, content strategy, and local SEO tactics.
Call Tracking Implementation: To measure the effectiveness of both Google Ads and SEO efforts, call tracking was integrated, providing insights into customer engagement and lead quality.
The strategic approach yielded significant improvements:
Successfully lowered from:
Achieved first-page Google rankings for various key terms in both locations, increasing organic visibility.
The integration of call tracking allowed for a better understanding of lead quality, further aiding in campaign optimization.
The collaboration between Skinpeccable and Pink Shark Marketing stands as a testament to the effectiveness of a well-rounded digital marketing strategy in the healthcare sector. The dramatic reduction in lead costs, combined with improved search engine rankings, has solidified Skinpeccable’s online presence, attracting more clients to their dermatology and cosmetic services.
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