Pink Shark Marketing undertook the challenge with a strategic approach focusing on Google Ads management. The strategy involved:
Google Ads Campaign Optimization: Developing highly targeted ad campaigns focusing on specific demographics in the NYC area needing on-demand IV services.
Advanced SEO Techniques: Implementing a thorough keyword strategy to capture high-intent users.
Call Tracking Implementation: Crafting compelling and relevant ad copies that resonated with the target audience.
Performance Tracking: Utilizing call tracking and monitoring form fills and bookings on the website for comprehensive lead tracking.
In just a few months, Pink Shark Marketing dramatically improved the performance of IV Me Now NYC’s Google Ads campaigns.
From $130/lead in the first month to approximately $34/lead.
Achieving approximately 4X return on ad spend.
The leads generated were of higher quality, leading to better conversion rates.
IV Me Now NYC’s collaboration with Pink Shark Marketing showcases the power of targeted digital advertising in transforming a startup’s market entry. The significant reduction in lead cost and substantial ROI highlight the efficacy of a well-planned and executed Google Ads strategy in the medical industry. IV Me Now NYC is now well-positioned to grow and expand its services in New York City and beyond.
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