To meet these challenges, Pink Shark Marketing devised a multi-faceted approach:
Comprehensive Branding & Website Development: We kickstarted by developing a robust website, logo, and branding that resonated with the hard money lending market.
Targeted Google Ads Campaigns: Implemented strategic Google Ads campaigns focusing on high-conversion keywords related to hard money lending.
SEO Implementation: Optimized their website for search engines to improve organic traffic and visibility.
Social Media Management: Engaged potential clients through consistent and informative content on social media platforms.
The results of this comprehensive marketing strategy were significant and swift.
Successfully reduced the cost per lead from $75 to around $25.
Not only did the quantity of leads increase, but the quality improved, resulting in higher conversion rates.
AYVAZ Capital Group established itself as a recognizable and trusted name in the Los Angeles hard money lending scene.
The collaboration between AYVAZ Capital Group and Pink Shark Marketing demonstrates the effectiveness of a holistic digital marketing approach in the financial services industry. The substantial reduction in lead cost, coupled with a strong brand presence, has positioned AYVAZ Capital Group as a leading hard money lender in Los Angeles.
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