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Adapting SEO and Web Marketing to Google’s SERP Change

April 19, 2016

On Wednesday, Search Engine Land posted a very helpful article about the recent change to how Google’s search engine results page is displayed. In response to the growing prevalence of narrow mobile displays and the ways in which web users have conditioned their eyes to avoid ads, Google has removed the sidebar ads and placed paid content above the organic search results instead.

Naturally, this has consequences for search engine optimization, and likely for the strategies and best practices that your local SEO company needs to utilize. However, the Search Engine Land article is quick to reassure readers that those consequences are not catastrophic. If your local SEO company knows what it’s doing, it will be able to quickly adapt and compensate for any drawbacks brought about by this change.

As a matter of fact, this change could be good for site owners who are aware of it. It provides a significant opportunity to vet one’s local SEO company and make sure that it has doing appropriate keyword research and keeping up to date on changes that impact the effectiveness of its strategies.

At the same time, Google’s effort to make ads more effective could have a positive impact on other aspects of your web marketing strategy. So your local SEO company is also a provider of general web marketing services, now would be an excellent time to discuss the differences between paid and organic search results and the ways you can adapt both of them to your continued advantage.


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