For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO and social media marketing campaigns, you’re behind the times.
Depending on the details of your brand and the marketing strategy you work out with your local social media company, you might want to consider expanding your online communications to include LinkedIn, Tumblr, Vine, Instagram, and others.
If you do any business-to-business commerce, LinkedIn can be an even more powerful tool than Facebook, if only because its patrons are there specifically to find business partners and leads. Meanwhile, Instagram, being a purely visual social medium, gives you a great opportunity to reach end-users with enticing images of your products, business environment, or anything else that might draw attention to what you’re selling.
Tumblr has the same visual emphasis, but with a bit more flexibility to accommodate a steady stream of images and information. Vine puts motion behind those images for any business or social media company that is able to condense an effective commercial message into six seconds.
When discussing your marketing strategy with your local social media company, be sure to leave no stone unturned. If there’s a popular social network out there that you haven’t considered, not only are you leaving behind potential followers and sales leads, but you’re also missing out on opportunities to present your company message to the public in unique ways.