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A Unique Approach to Promote Content on Social Media

February 14, 2020Social MediaNo comments

Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine…

An Exclusive Overview of Instagram Advertising

February 8, 2020Social MediaNo comments

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a…

Make Your Site Like a Movie with a Los Angeles Web Design Company

February 1, 2020Website DesignNo comments

It’s not unreasonable to expect a Los Angeles web design company to provide a cinematic experience for visitors to your website. People who have been working in the shadow of the Hollywood sign should probably have a keen sense of…

Why Social Media Companies Must Approach Each Platform Differently

January 25, 2020Social MediaNo comments

Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have…

Informational Content in Professional SEO Strategy

January 18, 2020SEONo comments

What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously,…

The Role of Influencers in Digital Marketing in 2020

January 11, 2020Digital MarketingNo comments

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason…

Web Design Experts Get Started on a New Decade

January 4, 2020Website DesignNo comments

Web design experts routinely greet the New Year with speculation about the sorts of trends in user experience that will be popular in the coming months. This year is certainly no exception. And now that it’s 2020, some web design…

Growing Scrutiny Plagues Social Media Marketing

December 28, 2019Social MediaNo comments

Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking….

Do Small Businesses Recognize the Importance of SEO Strategy?

December 21, 2019SEONo comments

It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they…

Digital Marketing for Analog Clients

December 13, 2019Digital MarketingNo comments

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local…

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