It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually…
As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of…
A recent post at the website UX Planet provided some insight into the psychology of web design while also leaving the door wide open to further explore the concepts it raised – and those it may have overlooked. The article…
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no…
Pink Shark Marketing has been named one of the “Top 20 Los Angeles Web Design Companies” by the B2B marketplace website, DesignRush. It is the second award Pink Shark has received from DesignRush, having previously been included in the site’s…
If you’ve been paying attention to how people are designing websites these days, you may have noticed a trend toward increased customizability. If you’ve seen only one example of this, it’s probably “dark mode,” an increasingly popular feature of social…
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little…
The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for…
