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Can A.I. Replace a Local Web Design Company?

November 10, 2018

With artificial intelligence growing to encompass more and more aspects of business, it has been suggested that AI could actually eliminate the need for a local web design company. There are already tools available that allow AI to play a significant role in web development, but the prospect of using them to build a website from the bottom up is still a long ways off.

Those tools do raise questions, though. How far off is an all-AI web design company? And is that something we should even look forward to? I would argue that while the integration of AI into the field of web development is going to continue at a steady pace, it only points to a situation in which the human creativity of an experienced web design company works hand-in-hand with the pure efficiency of artificial intelligence.

That’s the best that you should expect, and the most you should hope for, whether you represent a web design company or just one of its clients. Existing tools allow site owners to feed data into an AI system and develop a template that reflects dominant trends among related websites, or to customize an existing layout according to the preferences you’ve entered. But both the foundational elements and the fine-tuning of a website remain the purview of creative-thinking humans and likely will remain that way for a long time.

We should all look forward to automation of the essential features of web development. But we shouldn’t see this as a reason to entirely hand our creative endeavors over to machines. Doing so would put us at risk of abandoning the innovation that a local web design company can create when it combines its own human resources with those of the client and dismisses the easy allure of mass production.

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