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Broward Paver & Turf Services – Lead Generation – Facebook/Instagram Advertising

FB/IG Advertising, Lead Generation

$51k

888%

Category:

Local Business / Home Services – Paving and Turf

Objective:

Generate Leads for Sales Team

Services Provided:

Lead Generation – FB/IG Advertising

Brief:

Broward Paver & Turf Services is a landscaping company that specializes in paver installation and turf services in Broward County, Florida. They approached our agency for a lead generation service using Facebook and Instagram advertising to increase their customer base.

Our Approach:

We created a digital marketing strategy for Broward Paver & Turf Services, which included Facebook and Instagram advertising to generate leads for their services. We started by creating ad campaigns that targeted homeowners in Broward County interested in paving services.

We used Facebook’s and Instagram’s targeting tools to select demographics such as age, gender, location, interests and behaviors. We also used retargeting campaigns to target people who had previously visited Broward Paver & Turf Services’ website or engaged with their social media profiles.

We created various ad formats, including image ads, video ads, carousel ads, and lead ads. We made sure that the ads were visually appealing and highlighted Broward Paver & Turf Services’ unique selling propositions such as affordable pricing, quality workmanship, and exceptional customer service.

We also created a landing page for the lead ads that were optimized for conversions. The landing page had a clear call-to-action (CTA) and a lead form that captured the prospects’ contact information, such as name, email, phone number, and the type of service they were interested in.

Results:

Our digital marketing campaign generated impressive results for Broward Paver & Turf Services. Within the first few months of launching the ad campaign, we generated over 81 leads for their services, resulting in $51,000 in sales. This was achieved on around $5,744 in ad spend, resulting in an impressive return on investment (ROI).

Our client was pleased with the results and has continued to work with us to further optimize their ad campaigns to generate even more leads and sales.

Number of Leads Generated

81

Average Return on Ad Spend

8.88x or 888%

Cost of Ads

$5,744

Total Sales

$51,000+

turf services

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