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Tale of Knives – Facebook and Instagram Advertising

FB/IG Advertising

$250k

600%

Category:

E-commerce / Accessories

Objective:

Website Sales

Services Provided:

Social Media Advertising (FB + IG)

Brief:

Tale of Knives hired Pink Shark to generate new business through social media advertising. The main objective was to generate new sales with new customers as well as current/past customers.

Initially, we were given the objective to get their ad account reinstated by communicating directly with our contacts at Facebook. Upon reinstatement of their ad account, we were able to generate immediate sales. We then capitalized on retargeting ads that would be shown to those who were already familiar with the brand through past website visits and social media engagement.

Our Success

Tale of Knives reached hundreds of thousands of people with high interest in their products. We have been able to successfully increase the return on ad spend month over month, as well as overall sales.

Total Impressions:

1.4 Million

Total People Reached:

500k

Total Ad Spend:

$41,600+

Total Sales:

$250,000+

Average Return on Ad Spend:

6x or 600%

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