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Category: Digital Marketing

Home Archive by Category "Digital Marketing"

Positive Outlook for VR and AR in Digital Marketing

September 7, 2020Edward Carneyclient relations, crisis marketing, industry trends, marketing strategy, web design

More industry professionals are beginning to recognize the roles VR and AR can play in digital marketing.

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Best Digital Marketing Agencies of 2020 According to Digital Marketing Agency Rating Platform

July 18, 2020Edward Carneyanalytics, client relations, marketing strategy, tools, TopMarketingCompanies

There is a wide range of criteria that site owners might analyze to choose the right digital marketing agencies. The ideal expertise will align with a client’s chosen marketing strategy.

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Video Format Options for Digital Marketing

June 20, 2020Edward Carneyclient relations, contractors, marketing strategy, public relations, video

Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those…

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Political Conflict Changes the Audience for Social Media Marketing

May 30, 2020Edward Carneyclient relations, industry trends, Politics, social media, twitter

Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act…

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Difficult Circumstances Create Opportunities for Cheap Digital Advertising

May 16, 2020Edward Carneyadvertising, client relations, crisis marketing, integrated strategy, news

Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put…

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Online Marketing Strategies for New Operations During Lockdown

April 17, 2020Edward Carneybusiness planning, crisis marketing, marketing strategy, news, public relations

Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on…

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Social Distancing with a Los Angeles Web Marketing Company

March 14, 2020Edward Carneyclient relations, crisis marketing, los angeles marketing, public relations, social media marketing

We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on…

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The Role of Influencers in Digital Marketing in 2020

January 11, 2020Edward Carneyclient relations, customer engagement, industry trends, influencer, social media marketing

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason…

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Digital Marketing for Analog Clients

December 13, 2019Edward Carneyclient relations, contractors, events, general strategy, social media

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local…

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E-Commerce Marketing Demands Professional Data-Collection Tools

October 18, 2019Edward Carneyanalytics, competitive research, consumer profile, data, integrated strategy

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce…

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