Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put…
Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on…
In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce…
A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and…
This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through…
