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Category: Digital Marketing

Home Archive by Category "Digital Marketing"

Digital Marketing: More Local Than You Think

March 3, 2022Edward Carneyindustry trends, integrated strategy, local marketing, local SEO, social media

Digital marketing is unique in the history of the marketing industry because of its ability to reach a global audience instantaneously. The international appeal of online communication makes it easy to think of that global reach as the primary driver…

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Revitalizing Internet Marketing Strategies in the New Year

December 30, 2021Edward Carneyaesthetic, influencer marketing, marketing strategy, TikTok, video

Internet marketing strategies should be revised and reevaluated on a regular basis, and there is no better opportunity for undertaking that process than the New Year. If you haven’t done so in a while, the beginning of January is as…

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Reestablish Consumer Trust with Alternative Online Advertising

November 18, 2021Edward Carneyalgorithms, analytics, industry trends, pubic relations, social media

Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s…

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Holiday Marketing Strategy for another Atypical Year

October 21, 2021Edward Carneybranding, crisis marketing, customer engagement, e-commerce, holiday marketing

A question for all ecommerce business owners: Have you mapped out your holiday marketing strategy yet? If not, it’s fair to say that you’re probably falling behind and should try to make up ground as quickly as possible. It’s often…

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Building Your Online Business with Strategic Steps and Partnerships

July 1, 2021Edward Carneyanalytics, business planning, client relations, contractors, integrated strategy

When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that…

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Digital Marketing Automation for Smaller Companies

June 1, 2021Edward Carneyanalytics, automation, customer engagement, small business marketing, user experience

As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of…

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Positive Outlook for VR and AR in Digital Marketing

September 7, 2020Edward Carneyclient relations, crisis marketing, industry trends, marketing strategy, web design

More industry professionals are beginning to recognize the roles VR and AR can play in digital marketing.

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Best Digital Marketing Agencies of 2020 According to Digital Marketing Agency Rating Platform

July 18, 2020Edward Carneyanalytics, client relations, marketing strategy, tools, TopMarketingCompanies

There is a wide range of criteria that site owners might analyze to choose the right digital marketing agencies. The ideal expertise will align with a client’s chosen marketing strategy.

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Video Format Options for Digital Marketing

June 20, 2020Edward Carneyclient relations, contractors, marketing strategy, public relations, video

Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those…

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Political Conflict Changes the Audience for Social Media Marketing

May 30, 2020Edward Carneyclient relations, industry trends, Politics, social media, twitter

Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act…

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