7 Reasons LA Startups Are Turning to Social Media Marketing
In the heart of innovation and creativity, Los Angeles startups are flourishing, but competition is fierce. From the tech hotspots of Santa Monica to fashion labels in DTLA, new businesses are leveraging social media marketing in Los Angeles as a central component of their business model. Here are 7 compelling reasons why LA startups are […]
The Benefits of Hiring a Professional Social Media Marketing Company
In today’s digital world, social media marketing plays a crucial role in a brand’s success. With billions of active users on platforms like Facebook, Instagram, TikTok, and LinkedIn, businesses have an incredible opportunity to engage with their target audience, build brand awareness, and generate leads. However, managing social media marketing effectively requires expertise, time, and […]
Last Minute Social Media Marketing for Holiday Retailers
There are just over two weeks until Christmas – enough time for a major social media marketing push before fulfilling the last batch of online orders or welcoming last minute holiday shoppers into your brick-and-mortar establishment. If your company was forward-thinking, it probably designed a holiday marketing strategy shortly after – or even sometime before […]
Are Children Off Limits To Social Media Marketing?
Social media marketing is not technically supposed to target children. Almost all major social media platforms have a declared age limit of 13 and up, so if you tailor ads to a younger demographic you’re tailoring ads to people whose very presence on the site is a violation of its terms. That said, it would […]
A More Positive Future Audience for Social Media Marketing
For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing out an unfortunate fact of life in the age of social media. It’s all the […]
Asking for Reviews on Social Media Need Not Be an Illicit Act
Online retailers frequently solicit reviews on social media, sometimes offering incentives for consumers to provide them? Are solicited reviews legitimate, and do those incentives constitute a bribe? We think the answer is more complicated than it might appear at first glance. This topic is very much in the news right now because several tech industry […]
When Social Media Influencers Are Exposed, Clients May Suffer
Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the United States. Several Europeans with high follower counts on YouTube, TikTok, and Instagram have come […]
Control versus Controversy in Social Media Marketing
Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it would also be a denial of reality to suggest that anything is as simple as […]
Should Your Facebook Advertising Respond to Boycott Demands?
Facebook advertising is under fire from a boycott campaign identified by the hashtag #StopHateForProfit. Advertisers are being encouraged to avoid the social media giant until meaningful action is taken to limit the reach of hate speech and misinformation among users. Opinions vary about the impact that this will have on Facebook itself. Some say the […]
Before Lockdowns End, Consider Marketing on TikTok
Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]
