Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it…
Facebook advertising is under fire from a boycott campaign identified by the hashtag #StopHateForProfit. Advertisers are being encouraged to avoid the social media giant until meaningful action is taken to limit the reach of hate speech and misinformation among users….
Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to…
Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted…
Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by…
Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing…
Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine…
Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a…
Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have…
Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking….
