A Social Media Campaign Should Adopt Innovations Quickly

If your social media campaign has recently adopted the “stories” features of Instagram or YouTube, you may not be aware of its origins on Snapchat. The sharing of similar features across different platforms is a testament to the early successes that such innovations have shown by increasing engagement. And for the architects of a social […]

Laughing With Your Social Media Company

A recent article in the USA Today brought renewed attention to a phenomenon you may have noticed on Twitter. It pointed out that a social media company (company) with clients in the fast-casual restaurant industry may provide those clients with what is essentially a comedy writers’ room for its social media campaign. Those rooms often […]

Does Your Social Media Marketing Overlook Instagram?

You probably recognize Facebook, Twitter, and Instagram as the “big three” outlets for social media marketing. You probably also would agree that of these three, Instagram is the least important. Statistics seem to indicate that this is a fairly common perception. According to a survey by Buffer of social media marketing professionals, only 70 percent […]

How Newfound Transparency Affects a Local Social Media Company

Your local social media company may have to readjust its marketing strategies to accommodate the latest changes in how the world’s largest social media platform displays third-party advertising. As part of a continuing effort to right past wrongs and alleviate user concerns regarding deceptive use of targeted advertising, Facebook recently announced that it would bolster […]

Social Media Companies vs. the “Moral Mob”

There is recent research by Stanford University that may be of some interest to social media companies and their clients. It indicates that when someone is subjected to mass shaming for objectionable content posted on Facebook, Twitter, or other platforms, the ultimate effect is often the opposite of what the “moral mob” intended. Instead of […]

A Los Angeles Social Media Company May See Opportunities You Don’t

Opportunities to get in on the ground floor of a new social media phenomenon don’t happen every day, but they do happen. It’s worth noting that the average company president or in-house social media manager is less likely to recognize those opportunities than a Los Angeles social media company. And without professional social media services, […]

A Los Angeles Social Media Company Can Be a Buffer for Online Abuse

Can a Los Angeles social media company help celebrities to maintain their social media presence while allowing them to avoid the negative aspects of online communication? This is a question worth asking at a time of unprecedented direct communication among celebrities and their fans, as well as their detractors. It was reported this week that […]

Services of a Los Angeles Social Media Company Are Ever More Valuable

Many people who have been in the limelight for a while have long been aware of the importance of social media, and the advantages of employing a Los Angeles social media company. But in Hollywood and throughout the world, the ongoing growth of the social media management industry can still catch people off-guard. In a […]

Local Social Media Companies Face Potential New Regulations

In a recent post, I called attention to the ongoing controversies over Facebook and data privacy. I suggested that local social media companies might eventually have to turn their attentions elsewhere in the event that the platform’s reputation is harmed in the long term. But as coverage of the situation continues to accumulate, there are […]

A Los Angeles Social Media Company Protects Your Historical Record

Social media is without question a powerful tool for online promotion. But it is an equally powerful weapon, making it important for prospective targets to take precautions and fight fire with fire. This, as much as web marketing, is the role that a Los Angeles social media company can play for businesses in the local […]