An Alternative Response to the Facebook Advertising Boycott

July 25, 2020Edward CarneyNo commentsadvertising, boycotts, Facebook, Politics, social media

You might be able to get more credit from followers by evading instead of participating in the Facebook advertising boycott.

Interactive Web Design Concepts

May 9, 2020Edward CarneyNo commentse-commerce, interactive content, interactive marketing, video, web development

In a previous post, I highlighted web design concepts that might help certain companies to facilitate remote work. I noted that some employers might not be satisfied with third-party platforms like Zoom, and might see value in bringing online discussions…

Find the Building Blocks of Optimization with a Local SEO Company

April 25, 2020Edward CarneyNo commentsclient relations, influencers, local SEO, local seo company, marketing strategy, partnership, reviews

A local SEO company is often better than its distant peers at helping clients to get their search engine optimization strategies off the ground. A big part of the reason for this is because a local SEO company is more…

Social Media Marketing Should Anticipate Unpopular Business Decisions

November 29, 2019Edward CarneyNo commentsgeneral strategy, local marketing, Politics, public relations, social media

Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those…

DIY Versus Professional Digital Marketing

November 16, 2019Edward CarneyNo commentsclient relations, contractors, general strategy, in-house, Marketing

Professional digital marketing is a substantial investment for any company. Of course, the hope is that once a relationship is established between a client and marketer, the return on investment will increase sharply. Still, there’s always the temptation to trim…

Web Design Upgrades at Major Sites Convey Lessons for All

November 9, 2019Edward CarneyNo commentsclient relations, reflexive web design, upgrade, user interface, YouTube

Web design upgrades can come as a surprise to a site’s established users. This is especially true of major social media platforms, which people use as a regular part of their day. By the time you read this, you may…

SEO is for Authoritativeness, not Search-ability

September 30, 2019Edward CarneyNo commentsgeneral strategy, industry trends, integrated strategy, Organic Ranking, SEO

The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more…

Always Avoid a Robotic Digital Marketing Strategy

September 24, 2019Edward CarneyNo commentsclient relations, cold traffic, lead generation, public relations, social media

This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners….

Remember: Your Local SEO Company Cannot Optimize Weak Content

December 21, 2018Edward CarneyNo commentsblack hat, client relations, integrated strategy, search engine optimization, SEO

In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly…

SEO Tribunal Named Pink Shark Marketing a Top SEO Company in Los Angeles

September 17, 2018pinksharkNo commentstop seo company

SEO Tribunal Named Pink Shark Marketing a Top SEO Company in Los Angeles At Pink Shark Marketing we provide digital marketing services for businesses in a variety of industries. Specializing in branding and increasing the business reach, we work…

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