Social Media Marketing in the Aftermath of Trump’s Ban

January 15, 2021Edward Carneycrisis marketing, news, Politics, public relations, social media

Will your social media marketing be impacted by the fallout from this month’s riot at Capitol Hill? If your target audience includes any demographics that tend toward conservative views, then the answer is a definite maybe. After lawmakers and journalists…

How SEO Professionals Create Third-Party Links

January 9, 2021Edward Carneyclient relations, contractors, customer engagement, directories, linking

Everyone expects SEO professionals to have a solid grasp on how to design websites and write content that will maximize the chances of those sites trending upward on a search results page. But most people also understand that there’s a…

Cautious Optimism is a Good Digital Marketing Strategy for 2021

January 2, 2021Edward Carneyclient relations, competitive research, marketing strategy, psychology, public relations

Celebrations for the latest New Year were as unusual as you might have expected at the end of 2020. Most people seemed all too happy to broadcast a blend of resentment for the recent past and hope for the immediate…

Good Web Design Can Reduce Stress

December 24, 2020Edward Carneycontent audit, quality, user experience, web design, web design company

Good web design doesn’t just help you to convert visits into sales, it actually helps to keep people happy while they’re on your site. If you’re not so sure that you’ve achieved good web design on your site, it might…

Reviewing Social Media Strategy in the Wake of a Pandemic

December 19, 2020Edward Carneycrisis marketing, customer engagement, Marketing, social media, social media strategy

It’s good to re-examine your social media strategy at least once a year. It’s also perfectly natural to do so around the time when one calendar year is ending and another is beginning. This also gives you access to a…

Managing the Cost of SEO on a Tight Budget

December 12, 2020Edward Carneyanalytics, budget, contractors, integrated strategy, seo results

It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the…

Viral Marketing Attracts Both Spectators and Cynics

December 4, 2020Edward Carneyconsumer profile, industry trends, public relations, social media, viral marketing

The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of…

Filtering Your Online Presence With Social Media Management

November 21, 2020Edward Carneyclient relations, contractors, public relations, reputation management, social media

One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of…

Lessons from a Successful Teen’s Marketing on TikTok

November 6, 2020Edward Carneycontractors, customer engagement, public relations, social media marketing, TikTok

Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate…

The Glamor and the Drudgery of Social Marketing

October 24, 2020Edward CarneyAdweek, contractors, DIY, pop culture, social media marketing

It’s nice when pop culture paints social marketing in a positive light. But don’t let it fool you into naive expectations.

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