Planning Your Post-Pandemic Marketing Strategy

March 23, 2021Edward Carneycrisis marketing, customer engagement, general strategy, industry trends, marketing strategy

The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for…

Email Isn’t Better Than Social Media Marketing If You Don’t Use Both

March 10, 2021Edward Carneyclient relations, customer engagement, entrepreneur, integrated strategy, social media marketing

Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your…

Managing the Cost of SEO on a Tight Budget

December 12, 2020Edward Carneyanalytics, budget, contractors, integrated strategy, seo results

It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the…

Viral Marketing Attracts Both Spectators and Cynics

December 4, 2020Edward Carneyconsumer profile, industry trends, public relations, social media, viral marketing

The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of…

Filtering Your Online Presence With Social Media Management

November 21, 2020Edward Carneyclient relations, contractors, public relations, reputation management, social media

One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of…

Lessons from a Successful Teen’s Marketing on TikTok

November 6, 2020Edward Carneycontractors, customer engagement, public relations, social media marketing, TikTok

Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate…