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Coordinating Offline and Online Marketing

May 25, 2018

Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing, in addition to online marketing. This raises questions about how to split both your budget and your time, and also about how to coordinate with your online marketing company.

As I’ve noted on many occasions, it is highly beneficial to integrate the various aspects of your online marketing strategy. That is to say, web development, social media, SEO, etc. should all work in concert. And this formula can also be extended to offline advertising.

There are plenty of examples of this potential overlap. Your company’s presence at trade shows, for instance, can direct prospective clients and partners to your website and social media accounts. Conversely, your entire presence in online marketing can be leveraged to promote trade shows and other real-life venues for client interactions. As such, it is important that your internet marketing company is always aware of what is going on in other aspects of your marketing and your business in general.

A Los Angeles internet marketing company may even have meaningful insights to offer, as regards offline marketing in the local area. And the prospect of online/offline collaboration speaks to another reason why it may be preferable for you to work with a local internet marketing company in devising your online marketing strategy. Internet communications do not exist solely in their own online space; they often have an impact on the real world, and vice versa. And this impact can be highly influential for commercial marketing, both online and off.

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