At this blog, I’ve repeatedly discussed “responsive web design” and how it is the order of the day for any modern web design company. What I may not have emphasized quite as clearly, however, is how predictable the rise of this trend was – or should have been – for anyone who was paying attention to the surrounding context.

A web design company certainly needs to base its design decisions on what is expected within the existing marketplace. But a particularly good web design company will go further by trying to innovate in order to provide visitors and site owners with what they want, before they know they want it. Responsive web design was a natural consequence of the increasing prevalence of smartphones; and various other design trends can be similarly traced to trends in the real world.

If you are a site owner but not a designer, you should be able to rely on a Los Angeles web design company to be aware of the local or national culture and try to make your site reflect that. But you should also apply this concept to your initial discussions and planning sessions. Consider everything you think you know about the audience you’re trying to reach, and then talk to your local web design company to see if any of that information can be used to make your site more attractive.