One of the major challenges of search engine optimization involves dealing with the vagaries of the industry, or the situations in which best practices are not absolutely clear cut. This is also part of the reason why a site owner should develop a close collaborative relationship with his or her SEO company. And if the site owner is based in Los Angeles, he should probably seek out a Los Angeles SEO company, to facilitate that collaboration.

Doing so gives both parties a better chance to meet and their leisure and to develop a mutual understanding of the target audience and the site’s overall strategy. This in turn allows them to assess the exact needs of the site and determine which practices to adopt and which to reject. An experienced Los Angeles SEO company should be able to explain that what works best for one site or set of sites doesn’t necessarily work for another. Choices must be made.

Take the issue of multiple sites, for instance. It’s certainly possible for a Los Angeles SEO company to split one campaign across multiple sites, and there might be good reasons for doing this, such as the pursuit of separate branding efforts and the targeting of different, specific localities. But these benefits must be weighed against the necessarily lower impact of these specific campaigns, compared to one overarching one.

And this is only one of many compromises you might have to consider when establishing the details of your SEO campaign. These issues pose challenges that in turn highlight at least three best practices for site owners:

1)      It is important to seek out professional assistance for the complex practices of SEO.

2)      It is worthwhile for a Los Angeles site owner to establish a working relationship with a Los Angeles SEO company.

3)      It is best that a local SEO company double as a web marketing company, so it can properly weigh the benefits and drawbacks of issues related to SEO, branding, and more.