Does your web design company have new ideas for the coming New Year?
With 2018 winding down, industry sites all across the internet are publishing professional speculation about the hot new trends that might proliferate in the months ahead. You can easily search for articles on the topic right now, but you should hesitate before taking any of their conclusions for granted.
Trend lists should certainly spawn discussion between a web design company and its clients. But not all trends are created equal, and not all sites can use them to the same effect. Maybe your web design company will just be starting to build your site in 2019, or maybe you’ll be using the New Year as an opportunity for a redesign. In either case, the decision to follow a perceived trend should be based on specific competitive analysis.
The prospect of such an analysis is one of the benefits of relying on a professional web design company. If that company has up-to-date knowledge of the design industry, plus experience with websites similar to yours, it should be especially capable of identifying trends that are relevant to you.
Any changes that you make to your website should reflect the emerging preferences of your unique target audience. And with the help of your web design company, you should be able to identify these preferences by examining traffic patterns and competitors’ design, to see what has worked recently and what isn’t working anymore.
Ultimately, the decision is your own, to follow a trend or strike out in your own direction. But a detailed conversation with your web design company may go a long way toward making this decision an informed one. And the New Year may be a perfect time to schedule this discussion.