Venture Beat and a number of other industry news sites have reported upon the fact that the website-building service Wix is in the process of unveiling an “artificial design intelligence” service that will supposedly make the design process partially automated, and thus easier and more user friendly.
The service will draw on the company’s existing user database to provide templates and essentially fill in the gaps in design, based on the type of website desired and the information and preferences provided by the user. It is arguably the most significant yet in a series of developments that raise questions about the need for a local web design company in this DIY era.
Admittedly, a web design company may no longer be a necessity for every inexperienced site owner. There is a remarkable range of things that such people can do in their own, provided that their needs for special features and unique design are limited.
But for those who need to visually stand out from the crowd or to include highly specialized functions on their website, the rise of these DIY services actually reinforces and amplifies the need for a local web design company. In an era where everyone can have a just-good-enough website in a matter of minutes, it is that much more important that you be able to rely on professionals with a well-developed skill set at those times when just-good-enough isn’t good enough at all.