The New Year is as good a time as any to reflect on what has and has not been working for your business and your web marketing strategy. It can be highly effective to look back over an entire calendar year and see what your quarterly data says about a range of conditions and goals.
Are you generating leads at the pace that you expected? Even if you are, does that seem to be allowing you to keep up with the competition, and is there any way that you can drive more traffic to your website, or convert more of that traffic into sales?
If your business has been keeping its web development and marketing in-house throughout 2015, now is a time to assess whether you can even answer such questions to your own satisfaction. If the answer is no, then perhaps 2016 is the year in which you make the prudent decision to contract out to a or local SEO company, so as to benefit from their expertise about not only executing a marketing strategy but also monitoring its effects.
By the same token, if you’ve had an established contract with a or local social media company during 2015, now is a logical time to seek out a progress report from them and make a significant effort to determine whether they’re capable of showing their returns and demonstrating their worth to your business.
In short, the change of the calendar is a natural time to make changes in your personal or professional life, and if it proves to be in need of a change, the management of your web marketing and social media is no exception.