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Finding the Right Keywords for Your Google Ads

February 2, 2023

You must have the right set of keywords to increase your visibility and reach more potential customers. Choosing the right keywords for your Google Ads is critical to their success. This article will cover tips on selecting the best keywords for your ads so that as many people can see them as possible.

Do Your Research

The most important thing when it comes to selecting keywords is research. You need to know what words and phrases people use when searching for your products or services. This will help you target a specific audience and ensure that your ads are seen by those looking for what you offer. You can use tools like Google Keyword Planner and SEMrush to help you find popular keywords related to your business.

Focus on Long-Tail Keywords

In addition to researching, focusing on long-tail keywords is essential when creating your ads. Long-tail keywords are specific phrases that include more than one word, such as “best vegan restaurants in Los Angeles” or “affordable home insurance in Texas”. These phrases tend to have lower competition but still provide plenty of opportunities for targeting potential customers.

Use Negative Keywords

Another important tip is to use negative keywords to exclude specific terms from appearing in your ads. For example, if you sell high-end furniture, you could add negative keywords like “cheap” or “used” so that those terms don’t appear in searches related to your products and services. This will help ensure that only people interested in buying quality furniture see your ads and not just any random person searching online.

Having the right keywords for your google ads is essential to ensure they get seen by the right people. It’s important to research and focuses on long-tail keywords and uses negative keywords to get the most out of each ad campaign. By following these tips, marketers can ensure their ads are seen by the right audience and maximize their reach online!

Send us a message today to see how the Pink Shark Marketing team can help you build a positive online reputation tailored to your target customer in any industry or locale. We also offer services for Google Ads, Facebook Ads, Instagram Ads, and more digital marketing strategies.

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