Four New Social Media Statistics Every Online Marketer Should Know
- 51% of users prefer to log in to a 3rd party site over any other social network ID. In the first place, you should avoid giving your users “password fatigue”, and offer a simple solution such as “login with Facebook”. Google+ is a distant second.
- 59.3% of customer care questions are posted on Twitter, compared to 40.7% on Facebook. Time to learn to write within the character limit.
- Over 91-96% of those aged 12-34 use Facebook. All other age groups range from 86-89%, except for those aged 0-11, who are supposed to be banned from using the site in the first place. However, 62.5-68.8% of them do so anyway.
- Instagram is the fastest growing site globally, with a 27% increase in the second half of 2013.