The holidays are critical for businesses, with customers spending more money than at any other time of year. That’s why it’s essential to have a well-planned and executed holiday ads marketing campaign. Not sure where to start? Check out these seven tips to create a holiday ads marketing campaign that will dazzle your customers and boost your bottom line.
One of the best ways to connect with your customers during the holidays is to get personal. This could involve incorporating customer names into your ads or sending holiday cards with handwritten notes. Whatever you do, make sure it’s genuine and authentic; customers can see right through inauthentic attempts at holiday cheer, so make sure, from your Instagram ads to your Facebook Ads, and beyond, you are connecting with customers the right way!
Make a List (and Check It Twice)
Carefully consider which products or services you want to promote during the holidays. Maybe you have a seasonal product that’s perfect for gift-giving, or perhaps you have a service that can help people cross something off their holiday To Do list. Once you’ve determined what you’ll promote, create a budget and stick to it. Impulse spending can quickly eat into your profits, so keeping a close eye on your holiday advertising efforts is essential.
Think Outside the traditional Red and Green Color Scheme
Red and green are standard Christmas colors, but that doesn’t mean you have to use them in your holiday marketing campaign. Instead, try using unexpected colors to stand out from the rest of the holiday noise. Black and white can be festive, as can gold and silver. Be creative and have fun with it! Among the sea of other companies’ Instagram Ads, Facebook Ads, and Google Ads (there are ads everywhere!), using more unique color schemes will make your ads stand out!
Create Urgency with Scarcity
If you want customers to act fast, create a sense of urgency by making your offer scarce. This could mean offering a limited-time discount or running a contest with only a few prizes. Customers are more likely to act quickly when they feel they might miss out on something good. This should be done through a pre-planned marketing campaign that posts your social media ads as soon as possible.
Use Emotionally Charged Language
The holidays are an emotional time for many people, so why not tap into those emotions in your digital ads? Use phrases like “family traditions,” “warm memories,” or “making spirits bright” to connect with customers on an emotional level and persuade them to buy from you.
Tell a Story
People love stories, especially ones that tug at the heartstrings. Share the story of how your business started or highlight a customer testimonial that shows how your product or service has improved someone’s life during the holidays (or any time of year). Storytelling is a potent marketing tool, so don’t be afraid to use it in your holiday digital marketing.
Plan for Next Year… Now!
The holiday season will be over before you know it, so start planning for next year now! Review what worked (and didn’t) during this year’s campaign and make changes accordingly. If you wait until next December to start planning, you’ll be scrambling to catch up, which may cause costly mistakes along the way.
If you don’t have the time (or interest) to create and run Instagram or Facebook ads that will ensure your company is taking full advantage of the holiday frenzy of digital marketing advertising, think about working with a digital marketing agency! Preferably, one with lots of experience working through the chaos of running holiday digital marketing that matches the brand of companies in your industry–not every advertising agency or website developer will have this expertise, so it’s essential to do your homework!
Send us a message today to see how the Pink Shark Marketing team can help you set up successful Instagram Advertising, Facebook Advertising, and even Google Advertising campaigns specifically tailored to your target customer in any industry or locale. We also offer services for building a Shopify website, increasing brand awareness online, and more!