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How to Find the Right Keywords for Your Google Ads

February 3, 2023

When it comes to running successful ads, the right keywords are essential. Good keywords will be relevant to your target audience and help you get your message across more effectively. Regardless of your business, finding the right keywords for your Google Ads can make a huge difference in your overall campaign performance. Let’s examine why having the right keywords is essential and how you can find them.

Why Are Keywords Important?

The right set of keywords can help increase the visibility of your ad, which means that more people will see it and click through to visit your website or landing page. This will lead to better conversion rates and increased brand awareness and loyalty. Additionally, keyword optimization can help you track how well your ads perform by providing valuable insights into consumer behaviour — information that can refine and improve future campaigns.

Finding the Right Keywords

When finding the right keywords for your Google Ads, there’s no one-size-fits-all solution, but specific tools can help narrow down your options. For example, using Google AdWords’ keyword planner tool allows you to input a list of potential search terms and get back an estimated number of searches per month for those terms. You can experiment with combinations until you find ones that generate a good level of interest from potential customers without being overly competitive (and therefore expensive). Additionally, many businesses have found success with long-tail keyword phrases — these are longer phrases (usually containing three or four words) that tend to be more specific than shorter ones, leading to higher conversion rates in some cases. It’s worth experimenting with both short-tail and long-tail phrases when tailoring keywords for your campaigns.

Finding the right keywords is essential if you want your Google Ads campaigns to perform well — but it doesn’t have to be complicated or time-consuming if you use the right tools. By taking advantage of services like Google AdWords’ Keyword Planner tool and experimenting with both short-tail and long-tail phrases, you should be able to find a set of keywords that work best for your business goals. With the right approach, having the perfect set of keywords is just around the corner!

Send us a message today to see how the Pink Shark Marketing team can help you build a positive online reputation tailored to your target customer in any industry or locale. We also offer services for Google Ads, Facebook Ads, Instagram Ads, and more digital marketing strategies.


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