A solid social media presence is essential for any business. With more than one billion active users, Instagram is one of the most popular social media platforms for businesses to reach potential customers. It’s essential to have an effective plan for using this platform to get more leads and ultimately build your customer base. So, how can you do this? Let’s look at some of the best strategies for generating leads on Instagram.
Utilize Hashtags Strategically
Hashtags are a great way to increase your visibility and attract new followers who may be interested in what you have to offer. Try to stick with hashtags relevant to your industry, such as #branding or #marketing. You should also research popular hashtags in your industry and include these in your posts as well. This will help you reach out to people who might not yet be aware of your brand but may be interested in what you offer.
Create Engaging Content
When it comes to generating leads on Instagram, creating engaging content is critical. Your content should capture the attention of potential customers and keep them engaged long enough for them to take action (such as clicking through to your website). Use visuals such as videos or photos that are high quality and shareable; post behind-the-scenes content; include customer reviews; feature customer stories; use polls or quizzes; or create contests or giveaways. Whatever you choose, make sure it will captivate people and drive them toward taking action with your brand.
Include a Call-to-Action
Once you have created some engaging content, you must include a call-to-action (CTA) so that viewers know exactly what they need to do next if they want more information about your product or service. For example, if you offer a free product trial, ask viewers to “Sign up now!” Or, if you are trying to promote an upcoming webinar, ask viewers, “Reserve your spot today!” A clear CTA encourages people to take action immediately instead of waiting until later (which could mean they forget entirely!).
3. Generating leads on Instagram can seem overwhelming, but it doesn’t have to be complicated with the right strategies! Utilizing hashtags strategically allows you to reach beyond just those who already follow you and create engaging content that helps keep followers engaged once they find their way onto your profile page. Finally, including a strong call-to-action ensures that viewers don’t let their interest dissipate before taking the desired action—and hopefully becoming paying clients! If implemented correctly, these strategies will ensure success when attempting lead generation on Instagram!
Send us a message today to see how the Pink Shark Marketing team can help you build a positive online reputation tailored to your target customer in any industry or locale. We also offer services for Google Ads, Facebook Ads, Instagram Ads, and more digital marketing strategies.