Jennifer Aniston recently spoke with People magazine about her experience taking temporary control of the Instagram account for her company, Living Proof. By some accounts, the Friends actress did a good job presenting relevant and share-able images to the company’s followers. But she reportedly , saying with apparent surprise that such social media management is a career unto itself.
That’s absolutely correct, and it’s a lesson that ought to be learned by people – both public personalities and private entrepreneurs – who decide to take on the management of a social media campaign for their own brands.
Even a Hollywood actor with a successful business background and a lifestyle that is eminently worth sharing, the best thing to do may be to hire a that has already made a full career of managing social media and selling brands, merchandise, and ideas specifically to a Los Angeles audience.
If you’re anyone else, you may be coming to the professional aspects of social media with even fewer established resources, meaning that an effort to go it alone may be fraught with even more difficulty unless you’re already skilled at self-promotion, SEO, and so on. Whether you’re in Los Angeles or anywhere else, a local social media company can spare you from having to take on a new career in the midst of the career that you’re already trying to promote to your target audience.