A recent article at features some legal advice for people who may be thinking of running a contest or sweepstakes through their company’s social media accounts. It points out that there are risks to be aware of when undertaking such a campaign, including the possibility of falling afoul of federal regulations on gambling or state-level regulations on the awarding of prizes, especially certain kinds of prizes.
The risk may not be great, but it can be avoided entirely if you take the precaution of consulting with someone who has experience in this area. This is another example of the benefits and protections that you can gain from working with a social media company, especially a local social media company.
A professional firm can be expected to be in touch with attorney’s who have educated them on all relevant laws that might affect client business. And since there may be specific legal issues related to social media contests in California, a can also be expected to have discussed the particular laws affecting the area in which you do business.
The bottom line is that there are risks involved in every venture into a new activity that brings you in contact with the public. Social media is no exception, and you shouldn’t be any more casual about that than you would about any legally regulated activities that your company pursues in a more formal setting.