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BIA/Kelsey
industry trends
local marketing
los angeles
web marketing

Local and National Roles for a Los Angeles Web Marketing Company

October 6, 2017

A Los Angeles web marketing company ought to be able to run a national advertising campaign for you. But the particular value of such a firm may be in the locally-oriented marketing it provides.

Local web marketing firms are increasingly in demand, and with good reason. According to a recent Industry Watch Report from BIA/Kelsey, 38 percent of all mobile ad revenue currently comes from location-targeted advertising. That number is still growing and is expected to reach 45 percent by 2021.

If your business is local to Southern California, it should go without saying that you’re at an advantage when you utilize the services of a Los Angeles web marketing company. This is especially the case if that company has a demonstrated track record for making an impact through local campaigns.

Of course, given the local talent pool, a Los Angeles web marketing company may also be high on your list of potential hires for a national campaign. This is as it should be, but even if you’re trying to reach an audience that stretches coast to coast, you shouldn’t neglect the potential effectiveness of location-targeted advertising.

In the face of a national campaign, the appeal of a Los Angeles social media company should be greatly amplified if your initial market analysis identifies Southern California as a locality with a substantial share of your potential market.

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