A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable.
Web design should naturally focus on creating a site that is attractive and easy to use for a target audience. If you then take that site to a local SEO company, you’ll probably learn that by doing this, you’ve made the site more attractive to search algorithms as well.
There are a lot of reasons for this, and many of them have to do with site structure. Simply put, if human beings can quickly recognize what your site is about, then so can search engines. If people can quickly navigate to the pages they need the most, then search engines can index them accordingly.
But there are also design elements that can be helpful to a local SEO company even though they are barely noticed – or not noticed at all – by the general public. These include title tags and meta tags. The former goes unnoticed by users unless they look at the top edge of their browser. The latter goes unnoticed unless they look at the site’s code. Neither goes unnoticed by Google.
But will such design elements attract the attention of your local SEO company? Experts on optimization should be used to checking for appropriate tags, good site structure, broken code, and so on. But if you’ve been running a campaign to drive traffic and you’ve seen no change after a while, it might be time to take another look at how your site was designed in the first place.
When design problems are dragging down your SEO, it should be easy for a skilled web designer or an optimization expert to ferret them out. But of course it’s best to avoid those problems in the first place. And often, the best way to do this is by employing a web services provider who can fill both roles.
SEO and web design go hand in hand, so a new site should be designed with an eye toward optimization. And a local SEO company should pursue optimization through the lens of good design.
