When people reach out to a Los Angeles SEO company, it is often with the assumption that firms in a trendy, urban setting will have unique insights into marketing to young people, or the much-discussed millennial generation.

On the other hand, some people who are looking for youth-focus in their online marketing campaign may look past a Los Angeles SEO company on the assumption that social media, and not web content, is the way to a millennial consumer’s heart.

Leaving aside the fact that a Los Angeles social media company and a Los Angeles SEO company are often the very same thing, it should be noted that marketing to millennials is really not all that different from marketing to any other demographic. Certainly, the world is changing, but by adapting to those changes you will be helping yourself to reach all consumers, not just 20 and 30-somethings.

And while it is indeed difficult to overstate the importance of social media, this doesn’t override the importance of other forms of outreach. The traditional role of a Los Angeles SEO company remains as important as ever, but today it needs to be integrated more closely with social media, paid advertising, influencer marketing, and so on.

If your online marketing strategy happens to be aimed at older internet users, it does not justify ignoring this imperative. A Los Angeles SEO company may be uniquely suited to help its clients reach younger consumers, but the same tricks of the trade can be adapted to different keywords and different platforms in order to reach anyone who is part of the internet landscape in 2017.