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industry trends
interactive content
los angeles
web design
web marketing

Has Your Los Angeles Web Design Firm Embraced Interactive Content?

March 23, 2018

I believe it’s reasonable for clients to expect a Los Angeles web design firm to be ahead of the curve when it comes to employing tactics that are growing in popularity and starting to show reusable value. Among those tactics are various kinds of reusable content, and it appears that local area firms are indeed using them at a greater rate than the national average.

Surprisingly, less than half of all professional web marketers were using such content in 2017, according to the Content Management Institute. And naturally the figure is even lower among web design companies with defined marketing expertise. Fortunately, if you work with a Los Angeles web design firm you’re more likely to find that it regularly utilizes dynamic content like interactive infographics and browser games. But this is still no guarantee that a local web design company will apply those tools to your site, much less use them to full effect.

As always, it’s up to you to vet your service provider and check their work. When partnering with a Los Angeles web design firm, it’s worthwhile to look for examples of interactive content in their portfolio and to question their first draft of your website if it strikes you as overly static. While static content is still the preference of a slim majority of web marketers, those who have gone dynamic are generally continuing to expand their interactive content. Your Los Angeles web design firm should probably do get on top of that trend if it hasn’t done so already.

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