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Making the Most of Your Google Ads with Keywords

February 4, 2023

When optimizing your search engine marketing (SEM), having the right keywords can make all the difference. Choosing the right keywords can increase your visibility, ensure that you’re targeting the right audience, and help you stay ahead of your competitors. Let’s take a deeper look at how this works.

What are Keywords?

Keywords are words or phrases people use to search for specific topics on search engines like Google. For example, someone looking for a new pair of running shoes might type “running shoes” into Google’s search bar. Those two words are now a keyword that Google will use to deliver relevant results to the searcher. Your job as an advertiser is to make sense of using the right keywords so that you show appropriate appears results when people search for them.

The Benefits of Using Keywords

Using keywords in your ads has many benefits, but there are three main ones to focus on: visibility, targeting, and staying ahead of the competition. First, visibility: Keywords allow you to be more visible online because they help increase your ad’s ranking within search engine result pages (SERPs). This means more people will see your ad and be more likely to click on it. Second, targeting: By selecting appropriate keywords that match what potential customers are searching for, you can ensure that your ads reach the right audience at the right time with the right message. And thirdly, staying ahead of the competition: If you know what keywords your competitors are using and target them accordingly—with better offers or content—you can outrank them in SERPs and capture more market share than ever!

Having the right keywords is essential for any successful Google Ads campaign. It helps boost visibility online by increasing ad rankings within SERPs, targets potential customers by delivering relevant messages, and keeps advertisers one step ahead of their competition by outranking them in SERPs with better offers or content. By carefully selecting appropriate keywords and effectively implementing them into campaigns, advertisers can maximize the ROI from their Google Ads campaigns!

Please send us a message today to see how the Pink Shark Marketing team can help you build a positive online reputation tailored to your target customer in any industry or locale. We also offer services for Google Ads, Facebook Ads, Instagram Ads, and more digital marketing strategies.

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