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Messaging Apps as Resources for a Web Marketing Company

August 12, 2017

No doubt, you already know that a Los Angeles web marketing company can boost your website’s SEO while also helping you to run online advertisement and manage your social media profiles. But there are other resources that you might not be quite so quick to associate with the functions of a web marketing company. Nonetheless, they can be powerful supplements to a traditional marketing campaign.

HubSpot recently published an article profiling five different messaging apps that are popular around the world. Although these are only a few of the apps that your customer base might interact with, the article is a good introduction to the notion of using such apps as a form of direct marketing and customer engagement.

Each app presents different opportunities and limitations, so you would be well served to ask your web marketing company to assess the relevant features of each one, after determining which apps appear to be popular among the demographics you are trying to reach. Once you have this information, you should be able to have very productive discussions with that web marketing company about whether to use a given app as a form of cold calling, or use them responsively after traditional online advertising has prompted customers to reach out to you.

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