Search engine optimization has been evolving ever since it came into existence. At one point, the advent of local SEO prompted people to shift from relying on just any old SEO company to seeing particular value in a Los Angeles SEO company. Later on, as rankings started to become interwoven with issues of site design and social media management, it came to pass that the more attractive Los Angeles SEO company was one that also offered other web services.
Today, changes to the SEO landscape are not just ongoing, they are certainly accelerating. And one driving force behind this trend is the growth of artificial intelligence, which prevents Google employees from having to manually change the search metrics as the internet itself continues evolving.
If previous changes have shifted site owners first toward local companies and then toward integrated services, then what changes does AI promise for the future? It is difficult to answer this very precisely, but it is clear that deep-learning technology is adding to the nuance and subtlety of page rank indicators. In this sense, it is only contributing to trend that any good Los Angeles SEO company should have learned long ago: that quality of content trumps everything else.
As the artificial intelligence and search engine optimization industries continue to advance, it becomes more and more difficult to “trick” the system into ranking your site. There are still important principles that a Los Angeles SEO company can bring to bear on the process, but today that company’s first priority must be to make sure that your site provides a positive and relevant user experience. If it does, the search engines will know it.