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Search Engine Optimization on a Third-Party Platform

April 27, 2019

The work of a search engine optimization company is not necessarily limited just to its clients’ websites. If you’ve employed the services of such a company, you may have never considered that its expertise could be utilized elsewhere. But if you have a LinkedIn profile and have ever tried to leverage it for the same purposes as your website, you may find that your SEO company can greatly increase its effectiveness.

This is because LinkedIn is, at base, a search engine. It is a platform that’s subject to its own rules of search engine optimization, since people use it differently than they do Google. But nonetheless, the basic principles are the same. And with some prudent tweaks to the normal way of boosting a website’s ranking, anyone with expertise in search engine optimization can channel more traffic to a client’s page, as well as converting that traffic into sales and partnerships.

LinkedIn is not the only example of a third-party platform that can benefit from an SEO spruce up, though it is the most prevalent. And even given its comparative popularity, many users remain disengaged from it, precisely because they don’t understand the role search engine optimization can play. People tend to treat their LinkedIn pages as static displays of information, but it has the potential to be one of the most active social media platforms.

The disconnect between search engine optimization and professional networking might be commonplace, but it is less likely to remain a problem for clients whose SEO and social media marketing are handled by the same professionals. LinkedIn is a prime example of how a person can benefit from an integrated digital marketing strategy, in that it demands organic public engagement and clinical exploitation of algorithms to exist side-by-side.

If you have a LinkedIn account, consider submitting it to an SEO overhaul. And if you don’t yet have one, maybe you just didn’t realize that search engine optimization could make it work to your advantage.

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