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SEO Versus Pay-Per-Click

May 19, 2015

Did you know that 70 percent of people who begin a purchase through a search engine find what they’re looking for through search results, rather than Adwords advertisements? That’s a pretty ringing endorsement for search engine optimization, in and of itself.

Why does SEO still have such a powerful role in online retail? One major explanation has to do with the fact that customers usually have a pretty good idea of what they want when they’re buying online. SEO taps into that fact more than pay-per-click advertising does. That is, SEO focuses on the listings that people will be actively looking at when they’re committed to online buying.

SEO also acknowledges an important fact that pay-per-click doesn’t: that brand exposure can be as important as actual purchases. When people search for a product online, they are often researching for future purchases that they will make locally. This goes to show how helpful it can be to employ a local SEO company to tailor your strategy to the local market.

If you have a brick and mortar store in L.A., a Los Angeles SEO company can help you to be visible online to people who are already looking for what you have to offer. It doesn’t even matter if they click through, just as long as they see you. And effective SEO guarantees this much better than pay-per-click.

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