Digital Marketing Supplements Traditional, Local Advertising

August 8, 2020Edward Carneyadvertising, digital marketing, integrated strategy, local marketing, social media marketing

Business with a local customer base may have good reason to focus on traditional advertising. But digital marketing still plays a role.

An Alternative Response to the Facebook Advertising Boycott

July 25, 2020Edward Carneyadvertising, boycotts, Facebook, Politics, social media

You might be able to get more credit from followers by evading instead of participating in the Facebook advertising boycott.

Should Your Facebook Advertising Respond to Boycott Demands?

July 4, 2020Edward Carneyadvertising, analytics, boycotts, Facebook, public relations

Facebook advertising is under fire from a boycott campaign identified by the hashtag #StopHateForProfit. Advertisers are being encouraged to avoid the social media giant until meaningful action is taken to limit the reach of hate speech and misinformation among users….

Difficult Circumstances Create Opportunities for Cheap Digital Advertising

May 16, 2020Edward Carneyadvertising, client relations, crisis marketing, integrated strategy, news

Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put…

Why Facebook Advertising is an Investment for the Future

February 22, 2020Edward Carneyadvertising, competition, Facebook, Political Social Media, public relations

Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing…

The Undeclared Value of a Digital Marketing Company

September 21, 2018Edward Carneyadvertising, digital marketing, integrated strategy, sales volume, value

You probably don’t need another reminder about the importance of a good digital marketing company. But recent reports indicate that for the first time ever, online advertising represents half of all advertising sales in the US. This is significant in…

Fastest Way to Lose Your Customers?

May 20, 2015pinksharkadvertising, business, customers, e-commerce, email marketing, internet marketing, online marketing, SEO, social media marketing

It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential…

Tag: advertising