Disregarding Advice in Website Redesign

Forbes recently published an article on website redesign by Brandon Ortiz, the marketing director for Salesforce.org. In it, he describes the experience of talking with a friend about re-doing the site, and he offers what amounts to a very interesting thesis statement: “I listened selectively and ended up ignoring half of his advice.” In my […]

Not All Web Design Advice is Created Equal

As I previously mentioned, articles tend to proliferate across the web which attempt to describe current trends affecting web design companies in Los Angeles and throughout the country. While it’s certainly possible to focus solely on those articles that make insightful observations about the year ahead, there is also value in highlighting the fact that […]

E-mail Marketing Still Relevant and Effective

In an era when web marketing is largely dominated by emerging social media platforms and strategies, it can be remarkably easy to overlook the older means of reaching out to customers and leads online. But even in an internet landscape that has dramatically changed over more than two decades, classic e-mail advertisements remain an effective […]