Web Scraping and the Demands of Data-Driven SEO
In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]
Reestablish Consumer Trust with Alternative Online Advertising
Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s ill effects is still challenging people’s perceptions of the value of advertising on some of […]
Must an SEO Campaign Change to Keep Up with Search Algorithms?
It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually isn’t necessary, as algorithm updates are unlikely to have a serious impact on the efficacy […]
Avoid Unnatural Language When Choosing SEO Search Terms
You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.
How a Social Media Company Balances Images and Text
There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media company, Instagram is a crucial elements of client marketing campaigns, with relevant content comprised almost […]
Traditional Partnerships vs. Algorithms in Web Marketing
The placement of a company’s web marketing is often handled by algorithms. You’re probably well aware of the basic formula: You play the Google or Amazon ad platform, or maybe a local web marketing company, for the privilege of running your ads, but the question of where those ads appears is left up to the […]
