In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from…
It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually…
You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.
The placement of a company’s web marketing is often handled by algorithms. You’re probably well aware of the basic formula: You play the Google or Amazon ad platform, or maybe a local web marketing company, for the privilege of running…
