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Tag: algorithms

Home Posts Tagged "algorithms"

Web Scraping and the Demands of Data-Driven SEO

December 2, 2021Edward Carneyalgorithms, competitive research, data, integrated strategy, search engine rankings

In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from…

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Reestablish Consumer Trust with Alternative Online Advertising

November 18, 2021Edward Carneyalgorithms, analytics, industry trends, pubic relations, social media

Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s…

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Must an SEO Campaign Change to Keep Up with Search Algorithms?

June 10, 2021Edward Carneyalgorithms, analytics, Google Update, search engine rankings, YouTube

It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually…

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Avoid Unnatural Language When Choosing SEO Search Terms

November 14, 2020Edward Carneyalgorithms, competitive research, keywords, seo marketing, voice search

You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.

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How a Social Media Company Balances Images and Text

January 25, 2019Edward Carneyalgorithms, industry trends, Instagram, search optimization, visual content

There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media…

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Traditional Partnerships vs. Algorithms in Web Marketing

April 27, 2018Edward Carneyalgorithms, digital marketing, Google, partnership, podcasts

The placement of a company’s web marketing is often handled by algorithms. You’re probably well aware of the basic formula: You play the Google or Amazon ad platform, or maybe a local web marketing company, for the privilege of running…

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