Digital Marketing Automation for Smaller Companies

As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of marketing automation does not mean that you will soon be able to install an app […]

A.I. Won’t Replace a Los Angeles Digital Marketing Company

Is the average Los Angeles digital marketing company at risk of being replaced by artificial intelligence? Not likely. And if you’re a client of such a company, you probably don’t want to see that happen any time soon. Recently, the online marketing industry association IAB Europe conducted a survey in partnership with the media and […]

Automation and Digital Marketing Companies

Automation is a source of controversy and anxiety in virtually every industry. Digital marketing is no exception, as the ongoing growth of things like machine learning promise to make computers more and more capable of taking on roles that once required human minds and human hands. But there are important questions that any given digital […]