Asking for Reviews on Social Media Need Not Be an Illicit Act

Online retailers frequently solicit reviews on social media, sometimes offering incentives for consumers to provide them? Are solicited reviews legitimate, and do those incentives constitute a bribe? We think the answer is more complicated than it might appear at first glance. This topic is very much in the news right now because several tech industry […]

When Social Media Influencers Are Exposed, Clients May Suffer

Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the United States. Several Europeans with high follower counts on YouTube, TikTok, and Instagram have come […]

Remember: Your Local SEO Company Cannot Optimize Weak Content

In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly sophisticated and practically immune to black hat techniques. But the industry still has to cope […]

Long-Term Returns from Investing in a Web Marketing Agency

There’s a certain message that this blog has repeatedly conveyed about search engine optimization, but it also relates to what a client should expect from a web marketing agency in general. In fact, it’s advice for life in general. If someone promises you an immediate, outsized return on your investment, you’d better look very closely […]

How a Local SEO Company Can Improve Web Security

Recent events underscore the fact that a local SEO company must always be aware of any newfound notoriety coming to their clients. A sudden, widespread boost in web traffic sounds like a good thing regardless of the cause, but it can attract attention from the wrong people, including hackers who might damage your site’s search […]

A Los Angeles Social Media Company Protects Your Historical Record

Social media is without question a powerful tool for online promotion. But it is an equally powerful weapon, making it important for prospective targets to take precautions and fight fire with fire. This, as much as web marketing, is the role that a Los Angeles social media company can play for businesses in the local […]

Managing Threats from Competitors’ Los Angeles SEO Company

The work of a Los Angeles SEO company is not limited to the development of site content that proves a client site’s relevance to designated search terms. Such a company may also face the challenge of fending off attacks from competitors in the form of off-site content that is aimed at tanking someone else’s search […]

A Web Marketing Company that Breaks the Mold Can Help Save the Web

The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the web marketing industry. The article specifically calls attention to what one might describe as “black […]