Holiday Marketing Strategy for another Atypical Year

A question for all ecommerce business owners: Have you mapped out your holiday marketing strategy yet? If not, it’s fair to say that you’re probably falling behind and should try to make up ground as quickly as possible. It’s often said that the holidays come earlier every year. But this year, that isn’t just an […]

Search Engine Optimization as Part of a Marketing Strategy

On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but rather that they tend to think of it as an afterthought – something that needs […]

Sources of Inspiration for Los Angeles Web Design

Los Angeles web design firms have many sources of inspiration to draw upon. Some of them come from professional portfolios and high-profile websites. But some come from outside of the industry altogether. And that’s as it should be. If a Los Angeles web design company is unwilling to look for ideas in its real-life surroundings, […]

Social Media Marketing Involves Selectively Embracing Haters

Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing partners ought to have some semblance of a plan for dealing with the inevitable and […]

Silence as Strategy for a Beverly Hills Social Media Company

Silence as Strategy for a Beverly Hills Social Media Company Thursday marked the release of the first single off of Taylor Swift’s forthcoming album. This in turn marked the end of an unusual stunt that had been organized by her public relations team or some Beverly Hills social media company. Although the song itself has […]

Don’t Forget Internal Social Media Policies

A recent article at ComputerWorld makes the case that companies need to have clearly delineated social media policies not just for company accounts but also for those of individual employees. The author begins by alleging that most companies’ policies in this regard are outdated, inadequate, or don’t exist at all. He goes on to provide […]

Politics can Have its Place in Social Media Marketing

Forbes posted an article on Tuesday profiling the social media activism of the Gap clothing company. Instead of just celebrating the company’s brands and announcing product releases, Gap has embraced an activist message and has attached its name to campaigns for a higher minimum wage and for the closure of the pay gap between men […]