Silence as Strategy for a Beverly Hills Social Media Company

Silence as Strategy for a Beverly Hills Social Media Company Thursday marked the release of the first single off of Taylor Swift’s forthcoming album. This in turn marked the end of an unusual stunt that had been organized by her public relations team or some Beverly Hills social media company. Although the song itself has […]

Don’t Forget Internal Social Media Policies

A recent article at ComputerWorld makes the case that companies need to have clearly delineated social media policies not just for company accounts but also for those of individual employees. The author begins by alleging that most companies’ policies in this regard are outdated, inadequate, or don’t exist at all. He goes on to provide […]

Politics can Have its Place in Social Media Marketing

Forbes posted an article on Tuesday profiling the social media activism of the Gap clothing company. Instead of just celebrating the company’s brands and announcing product releases, Gap has embraced an activist message and has attached its name to campaigns for a higher minimum wage and for the closure of the pay gap between men […]