Redesign Projects Should Set Your Site Apart Just Enough

By observing recent redesign projects, you’ll see that successful sites copy some trendy elements, but prioritize uniqueness elsewhere.

Why Facebook Advertising is an Investment for the Future

Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing strategy. And a continued commitment to the social media giant may well pay off hugely […]

Growing Scrutiny Plagues Social Media Marketing

Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking. Your social media presence is vital to your brand, but it can also be an […]

Social Media Campaign, Gamified

Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of Fat Bear Week? The annual celebration may not be familiar to you unless you follow […]

A.I. Won’t Replace a Los Angeles Digital Marketing Company

Is the average Los Angeles digital marketing company at risk of being replaced by artificial intelligence? Not likely. And if you’re a client of such a company, you probably don’t want to see that happen any time soon. Recently, the online marketing industry association IAB Europe conducted a survey in partnership with the media and […]

A Los Angeles Social Media Company Protects Your Historical Record

Social media is without question a powerful tool for online promotion. But it is an equally powerful weapon, making it important for prospective targets to take precautions and fight fire with fire. This, as much as web marketing, is the role that a Los Angeles social media company can play for businesses in the local […]

SEO Company to the Rescue when Competition Gets Too Tough

At Forbes right now, you can find an article on SEO that is rather unique in its focus. Instead of describing tricks of the trade and sharing information that would mostly be of interest to a Los Angeles SEO company that is just trying to enter the market, the article discusses the challenges an SEO […]