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Tag: competitive research

Home Posts Tagged "competitive research"

Building Up from Local to International SEO

March 10, 2022Edward Carneycompetitive research, customer engagement, international marketing, local marketing, search engine optimization

International SEO strategies can be built upon the foundation of a company’s domestic strategy for digital marketing. But the two are very unlikely to be identity, so when you are attempting to expand existing practices to include international SEO, it’s…

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Web Scraping and the Demands of Data-Driven SEO

December 2, 2021Edward Carneyalgorithms, competitive research, data, integrated strategy, search engine rankings

In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from…

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When Social Media Influencers Are Exposed, Clients May Suffer

May 27, 2021Edward Carneyblack hat, client relations, competitive research, influencer marketing, public relations

Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the…

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Video Advertising and Search Engine Optimization

May 20, 2021Edward Carneyanalytics, competitive research, search engine optimization, video, YouTube

You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no…

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Avoid Unnatural Language When Choosing SEO Search Terms

November 14, 2020Edward Carneyalgorithms, competitive research, keywords, seo marketing, voice search

You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.

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We Can Lead Your Instagram Marketing, or Just Support It

October 10, 2020Edward Carneyclient relations, competitive research, Instagram, marketing strategy, social media marketing

A professional Los Angeles web marketing firm should be prepared to step in at every stage of Instagram marketing.

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E-Commerce Marketing Demands Professional Data-Collection Tools

October 18, 2019Edward Carneyanalytics, competitive research, consumer profile, data, integrated strategy

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce…

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Los Angeles Web Design Company Shocked at Lawyer’s Choice of Font

October 12, 2019Edward Carneyclient relations, competitive research, font, Politics, typography

You should expect any Los Angeles web design company to know something about typography. But you can’t take anything for granted. You would expect a fancy Washington D.C. lawyer to know what looks appropriately professional. But this past week revealed…

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Voice Search Increasingly Important to Local SEO Companies

July 26, 2019Edward Carneycompetitive research, Google, industry trends, local SEO, voice search

Have your local SEO companies made adjustments for the changing ways in which people search for information online? The latest statistics underscore that voice search is an increasingly popular alternative to traditional, hand-typed queries. More specifically, the statistics show that…

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A Global Strategy from a Local SEO Company

June 28, 2019Edward Carneyanalytics, competitive research, digital marketing, local SEO, seo results

A local SEO company can deliver global results. Your company may have extremely broad-minded goals for its website, and it probably should. But that’s no reason to insist upon outsource your web marketing or search engine optimization to a faraway…

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