Building Up from Local to International SEO
International SEO strategies can be built upon the foundation of a company’s domestic strategy for digital marketing. But the two are very unlikely to be identity, so when you are attempting to expand existing practices to include international SEO, it’s important that you avoid simply copying and pasting, unless you follow that up with rigorous […]
Web Scraping and the Demands of Data-Driven SEO
In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]
When Social Media Influencers Are Exposed, Clients May Suffer
Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the United States. Several Europeans with high follower counts on YouTube, TikTok, and Instagram have come […]
Video Advertising and Search Engine Optimization
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no reason to believe that all of them have actually integrated video advertising into their web […]
Avoid Unnatural Language When Choosing SEO Search Terms
You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.
We Can Lead Your Instagram Marketing, or Just Support It
A professional Los Angeles web marketing firm should be prepared to step in at every stage of Instagram marketing.
E-Commerce Marketing Demands Professional Data-Collection Tools
In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce marketing strategy. But if that site partners with a Los Angeles marketing firm, it can […]
Los Angeles Web Design Company Shocked at Lawyer’s Choice of Font
You should expect any Los Angeles web design company to know something about typography. But you can’t take anything for granted. You would expect a fancy Washington D.C. lawyer to know what looks appropriately professional. But this past week revealed that that’s not always the case. The American public’s attention is largely glued to political […]
Voice Search Increasingly Important to Local SEO Companies
Have your local SEO companies made adjustments for the changing ways in which people search for information online? The latest statistics underscore that voice search is an increasingly popular alternative to traditional, hand-typed queries. More specifically, the statistics show that that popularity is growing, and is certain to continue doing so. Currently, Google reports that […]
A Global Strategy from a Local SEO Company
A local SEO company can deliver global results. Your company may have extremely broad-minded goals for its website, and it probably should. But that’s no reason to insist upon outsource your web marketing or search engine optimization to a faraway SEO company. It’s especially worthwhile to stay local if you’re already operating in a locality […]
